Learn the 7 warning signs, how to find a true professional, and how to tell the agent you already know that you’re not hiring her.
Free live class · Monday, Nov 16 · 4:00 PM ET · One hour. Can’t make it live? You’ll get the replay.
Taught by Kati Spaniak, author of the bestselling book Sell Your Home Without Blowing Up Your Life, whose YouTube videos for sellers have more than 11 million views.
You already know her. Popular Paula. Her For Sale signs are all over town, and her name is on the banner at the kids’ baseball field. She chairs the school fundraiser. You see her at the ballfield every Saturday, coffee in hand, waving to everyone. Half the families you know have used her to sell their homes.
You know you should hire her. Everyone would be surprised if you didn’t, and so would she. And if you didn’t, how would you sit next to her in the bleachers on Saturday?
So you invite her over. She arrives twenty minutes late, phone buzzing, apologizing. She can’t find the comps she meant to bring. She calls you by the wrong name.
Then she settles in like the listing is already hers. She’s talking about where the sign will go and when her photographer can come. For the next hour, she seems to forget she’s on a sales call.
She begins to tell you everything you never expected to know about your own neighbors and your friends. Whose marriage is in trouble. Whose money is tight, and exactly how tight. The real reason the couple down the street is selling, and the lowest number they’ll take.
On her way out, she promises to send the comps. “You’ll have the numbers by Wednesday.”
Wednesday comes. Nothing. Thursday, you check your email again, then your texts. Nothing.
On Saturday, you see her at the ballfield. She waves you down and laughs. “I’ve been so busy with the fundraiser, I haven’t had a minute. I’ll get those to you next week.”
She never told you they weren’t coming. You had to run into her to find out.
You’ve seen how many homes she’s sold. Your friends liked working with her, and she got it done.
So what are you missing? How does she sell so many homes when it doesn’t even look like she runs a real business?
Your friends see a charming agent. Other agents, however, use her flaws to their advantage.
Missed showings. Fewer offers.
A lockbox that doesn’t work. A showing she forgot. Buyers who never get inside, and never come back.
Buyers who walk at the first problem.
No idea if your price is too high. More weeks on the market.
“They need to sell.” She just told your bottom line to the buyer.
Everyone knows your business, even what you wanted to keep private.
So how will you ever tell her you’re not using her?
You’ll see her at the ballfield next Saturday, and the Saturday after that. She’ll be running the next school fundraiser. Everyone you know uses her.
And if not her, who? You run through the names you know. You don’t know another agent in town who is a true professional.
That’s all you’re looking for. A true professional. She’s out there.
Most of her warning signs show up before she ever sits at your kitchen table. We’ll show you all 7, so you can spot her in time.
Save my free seat
Every agent you’ll ever interview is one of these five. In the class, you’ll learn which one is sitting at your kitchen table.
Save my free seatThere are 5 types of real estate agents. You’ll learn who they are, so you know exactly who is sitting at your kitchen table, even one you’ve known for years.
All 7 warning signs, so you can rule one out in the first five minutes, before it costs you money.
Exactly what to say to the agent everyone expects you to hire, so you can still sit next to her in the bleachers.
We’ve found the right agent for thousands of sellers across the country, sellers just like you. In this class, we’ll teach you exactly what to look for.
Don’t want to do the looking yourself? You don’t have to. At the end of the class, we’ll show you how to have our team find a true professional for you, matched to your home and how you like to work. It’s free.
It’s completely optional. You’ll leave with all 7 warning signs either way.
Save my free seatShe’s worked with thousands of sellers and trained thousands of agents. She knows what agents do once the listing is signed.
“Sellers have watched my YouTube videos more than 11 million times. I have hundreds of videos on selling your home and hiring an agent. You could watch every one of them and still not know everything I know about agents. Agents know things sellers never see. You need an insider on your side.”
Kati has sold over $500 million in homes. She’s the founder of Truth in Real Estate®, where her team has matched thousands of sellers with the right agent. She’s the author of the bestselling book Sell Your Home Without Blowing Up Your Life and the voice behind a YouTube channel devoted entirely to helping people sell their homes, named one of the top ten real estate channels in the country by HousingWire. She’s been quoted in national publications and is a frequent podcast guest.
As quoted in The Atlantic · USA Today Network · New York Post · Realtor.com · NAR’s Real Estate Today · HousingWire · Woman’s World · Daily Mail
Lisa leads the Truth in Real Estate® Matchmaking Team, which has matched over $2 billion in real estate referrals. She built our matchmaking process side by side with Kati, and she reads every seller’s answers herself. Before real estate, she worked in sales at a Fortune 500 company, and in her first year as an agent she was nominated for Rookie of the Year by Chicago Agent Magazine.
“Lisa holds every agent we refer to a very high standard. If an agent doesn’t meet it, she won’t send them to you.” Kati
Maggie had done her homework. She knew her home and she knew her market. What she wanted was someone she trusted to sharpen her eye. So for a year, she learned from Kati by watching her YouTube videos.
Then she met with the agent everyone in town used. Decades in town. Signs on every corner. Everyone she knew had used him.
But Maggie knew what to watch for. Before he’d finished his coffee, she’d spotted three of the warning signs Kati talked about in her videos.
Everyone else saw his yard signs on every corner. Maggie saw the warning signs that would have cost her money.
She didn’t hire him. Instead, she asked our team to find her a true professional she could count on to get her to closing.
When Kati’s referred agent walked through her door, Maggie knew within minutes she was the right fit. She had a clear answer to every question Kati had taught Maggie to ask. No second-guessing. Maggie hired her.
Then she wrote to us:
“Our home went pending today. We hit the market Thursday, and got 6 offers. We chose a family who fell in love with it right away: no contingencies, a $100K non-refundable deposit, and a three-week close. Prayers answered in a big way. Kati, after a long year of following you and your advice, and being referred to the best agent team possible, we got it done together.”
They learned what to watch for. Then they found the right agent.
Thanks to Kati for all the tips at the front end of the journey, especially those that guided us through the agent selection part. That made all the difference.
“Wow, did I learn a bunch from you today! I also confirmed with myself that I was right about an agent we tried to work with, and you described her to a T... Now a year later, after not selling, we are headed into the next listing so much better informed since we found you!”
“I had done my own research, and these are realtors I wanted to see because of their knowledge and amount of sales in the area. It made me so much more comfortable when Kati sent them my way... Thank you Kati for the wealth of information.”
“I would not have had my house as ready... had I not listened to Kati so much her voice took up residence in my head. She is, by far, the podcaster whose material I most completely devoured. And she confirmed my realtor choice, who turned out to be FABULOUS!”
I love your videos. Everything you say is spot on. I made the change from a friend to a seasoned expert and I can see the difference.
“First and foremost, thank you so much, Kati. You helped me keep my sanity... We chose our agent based on a prior relationship with him and felt we had an obligation. If I had it to do over again, I would have chosen someone different.”
“Meeting [the agents you referred] helped us find the best fit, something I hadn't considered before watching your videos. I was initially set to use the agent who sold me my home 20 years ago, but your guidance made the process stress-free and comfortable... Your YouTube advice has been incredibly valuable.”
“I kept telling my hubby and our realtor (highly recommended by a dear friend) all the things I was learning about selling our home. They did not listen and we are paying the price (literally)... LISTEN TO KATI’S ADVICE!”
“Kati, I started following you a couple of weeks ago. Although we were thinking of listing with a top listing agent in our area, I decided to ask you for a recommendation. What a difference! He wasn't here to win us over. He came with a very transparent marketing plan.”
Kati is great!... She sent over a local agent... Agent apathy is pretty common in my area, so it was great to hear from someone who is passionate about their profession.
“[The agent you referred] and his team are so impressive! Phone calls, timely responses... He came prepared with comps... and actually showed excitement to sell our home... Your referral process is wonderful, Kati.”
“We interviewed 5 realtors. The three you recommended were definitely in another league from the other two.”
“I got 3 fantastic recommendations from Kati... We interviewed more than 3, but the 3 Kati recommended were hands down the best.”
“We interviewed three agents, two recommended by Kati and one referred by friends, and ultimately chose one of Kati's agents who knew our area and buyers extremely well... In the end, having a knowledgeable, ethical agent and a smart strategy made all the difference. We are so grateful for Kati's guidance and the resources she shares with sellers.”
Thank you for three possible agents to help us sell. Not sure how many you had to check out to find 3 who all could impress so well on first interview... Saved us so much time and worry not having to contact and evaluate a dozen or more.
“Kati, your help with finding the right realtor for us has been a blessing! We had interviewed a realtor who told us to paint our whole house and wait until spring to sell... [Your referral] said the house was already staged properly (thanks to your guidance)... Our asking price was $449,000. Within 7 days we had an offer of $560,000.”
“I met with an agent, but the price she suggested felt way too low. Then I came across your YouTube channel... [Your referral] suggested listing the condo $130,000 higher than the first agent's price... We received a cash offer within a week... I'm so glad I took a chance and requested your referrals.”
“I went through ALL of Kati's materials starting about a year before selling... We found the BEST realtor!... We closed in 2 weeks at almost $10,000 over list and $25,000 over what any other realtor thought we could get!... I couldn't have done it without you!”
“After a discouraging start with our home on the market and ultimately parting ways with our initial agent, your team stepped in at exactly the right time. Your ability to quickly understand our situation and connect us with the right person made all the difference for my family. Had I not found your channel, we might still be navigating those same challenges today.”
“Stumbling onto your YouTube channel was the first step in making this all happen. We have bought and sold several homes throughout our 50 years of marriage, but as you said, we haven't sold 50, or 100... Finding [our agent], whom your team vetted, was the golden ticket.”
“Kati! Thank you so much for finding the best realtor! You told me to trust my gut when I was confused, and you were absolutely right!... My realtor even took control and mediated with my first buyer... That's what a top agent can handle.”
7 Warning Signs of an Agent Who Will Cost You Money. Live Monday, Nov 16 at 4:00 PM ET. One hour.
Bring your questions. We’ll answer them live.
